a bit about us


we put it on the line


Our Heritage

We’re friends, outdoor enthusiasts and business partners who’ve been doing work and life together for decades. Professionally we’re a close-knit team of entrepreneurs, engineers, designers and product development specialists adept at innovating new technologies and improving existing product categories. From high-tech to hardware and from HP to Home Depot, we’ve done it all. And outside the office? Well, we prefer being wild. Whether is on the trails or in the water, you’ll find us there.

Our Passion

We have a passion for excellence – not just doing it better, but making sure we, and everyone with us, enjoys the ride. At work we do it through clever designs and products engineered to deliver superior user experiences, comfort, value and efficiency. And, as you might imagine, we’re equally enthusiastic at play. We don’t just hike, we’ll do a rim-to-rim of the Grand Canyon in a single day. We don’t just ride – we compete in multi-day international races. All with friends, laughter and smiles in tow.

Our Purpose

We’re combining them together in a unique way – work and play. Helping wildland firefighters perform more comfortably, efficiently, effectively and safely fills the day, yet we’re simultaneously doing our part preserving the beautiful backcountry in which we thrive.


Get in touch

Contact Us

We love hearing from you and providing top notch sales, service and support. Please don't hesitate to contact us. Simply submit your message through this contact form, or:

• Give us a call at 480.250.4563